Empower Pakistan product founders and accelerate them with design. 

The aim is to develop design leadership, process and team that can help up starts to execute on the product while

Founders Manifesto

Leaders should exhibit certain trait and acknowledgement of design for design advisors to provide effective guidance.

Faith in Design

Founding team members believe in the design and providing the right experience to its users. They believe they are on the right path but can leverage expert advisors to adjust and re-evaluate product goals

Asking the right questions

It’s important to keep iterating products but more than that it’s imperative to iterate based on insights and research. Leaders need to provide room and space for the design team to evaluate options and provide feedback.